The Marketing Blueprint · $7,500

Your marketing plan
for the next 90 days.

Delivered in 2–4 weeks. Real numbers from inside your business, not a template.

  1. 01

    Book a call

    60 minutes. I take you through my head-to-hands process to get the factual picture of your business, and we sort out access to the pieces I need to see, your phone call records, your CRM, your ad accounts, and your Google Business Profile. By the end of the call we both know what the Blueprint needs to look like.

  2. 02

    I build the plan

    2 to 4 weeks, depending on how quickly access comes through. I go inside your actual numbers and work out how the pieces are interacting across acquisition, conversion, retention, attribution, vendors, booking, follow-up. Then I write your 90-day plan against what I find.

  3. 03

    Handoff meeting

    You get your 90-day marketing plan: a one-page scoreboard, cost-per-booked-job by channel, the specific things to fix in order, and names attached to every move.

  4. 04

    One revision, if you need it

    If something needs to change, we do one revision pass and redeliver within 72 hours. Then it’s yours to run, with or without me.

$7,500. One-time.

Book your call

Pick a time that works.

A 60-minute call to go through what’s actually happening in your business and what the Blueprint needs to look like. If we’re building it together, we schedule the kickoff on the call.

The call is scheduled in TidyCal. If we’re building the Blueprint together, we lock in the kickoff on the call and I send over an intake form.

Why this works

Your plan gets built against what’s actually going on.

Most owners walk in with a symptom.

“My leads are bad.” “My ads are not working.” “My Google profile is not showing up.” “My vendor says the numbers look good, but I am not seeing it.” “We are getting calls, but revenue does not match.”

The Blueprint goes deeper than the symptom. Once I have access to your CRM, phone records, ad accounts, and Google Business Profile, I look at the full path from visibility to booked revenue and answer these questions in your actual numbers:

  • Can the right customer find you?
  • Do they see enough proof to trust you?
  • Is the offer clear?
  • Is the call or booking process easy?
  • Are leads being tracked correctly?
  • Are booked jobs tied back to source?
  • Are vendors accountable to the same scoreboard?
  • Does the owner know what to scale, fix, cut, or investigate?

The answers become your 90-day marketing plan. Not another tactic. A written plan you can run, with me, with your team, with anyone.

Composite Example

$3M HVAC Contractor: Three Vendors, No Owner

The situation
Spend was up year over year. An LSA vendor, a paid-search agency, and a web/SEO shop each sent a monthly report. Nobody could say which channel was actually producing booked revenue, and the owner was still the final word on every marketing decision, at midnight.
The diagnosis
The leak wasn't in the ads. It was attribution blindness, an unscripted CSR process, and zero vendor accountability. More spend would have made the leak more expensive, not smaller.
The work
A one-page scoreboard tied every dollar to booked jobs by source. The CSR process got scripted and reviewed weekly. Each vendor got a brief, a number, and a standing accountability check-in, run by the CMO, not the owner.
The shift
The business moved from tipping vendors and hoping to running marketing from one plan, with one person accountable for the result and a number the owner could read in fifteen minutes on Monday.
The lesson
Most contractors don't need more marketing activity. They need someone to find the leak, own the plan, and hold the people they already pay to it.