# Blueprinted Marketing
> Fractional CMO for HVAC, plumbing, roofing, and electrical contractors $2M+. One person owns the marketing plan, runs the scoreboard, and is on the hook for the result. Contractors $750K–$2M are served through diagnostic audits and strategy roadmaps.

## About
- [Home](https://www.blueprintedmarketing.com/): Brand homepage
- [About Sam Conley](https://www.blueprintedmarketing.com/about): Background, philosophy, who I work with
- [How It Works](https://www.blueprintedmarketing.com/how-it-works): The Fractional CMO operating system
- [Engagements & Pricing](https://www.blueprintedmarketing.com/engagements): Marketing Blueprint $7,500 · Strategic Advisor $7,500/mo · Fractional CMO $15,000/mo
- [Book a call](https://www.blueprintedmarketing.com/book): 30-minute Strategy Call

## Diagnostic tools
- [Revenue Band Assessment](https://www.blueprintedmarketing.com/assessment): 12-question diagnostic returning a band + matched playbook
- [Marketing Blueprint Request](https://www.blueprintedmarketing.com/audit): $7,500 paid 7-zone diagnostic — mandatory entry point for every retainer

## Revenue bands
- [Solo Hustle ($0–$1M)](https://www.blueprintedmarketing.com/revenue-bands/solo-hustle)
- [Valley of Death ($1M–$5M)](https://www.blueprintedmarketing.com/revenue-bands/valley-of-death)
- [Scaling Engine ($5M–$10M)](https://www.blueprintedmarketing.com/revenue-bands/scaling-engine)
- [Market Dominator ($10M+)](https://www.blueprintedmarketing.com/revenue-bands/market-dominator)

## Lead magnets (PDFs)
- [The Marketing Scoreboard](https://www.blueprintedmarketing.com/lead-magnet/scoreboard)
- [5-Point Marketing Leak Audit](https://www.blueprintedmarketing.com/lead-magnet/leak-audit)
- [Marketing Leadership Decision Guide](https://www.blueprintedmarketing.com/lead-magnet/decision-guide)

## Strategy hub
- [Contractor marketing strategy hub](https://www.blueprintedmarketing.com/strategy)
- [How a fractional CMO audits contractor marketing.](https://www.blueprintedmarketing.com/strategy/contractor-marketing-audit)
- [Google LSA: how a fractional CMO diagnoses it — and who actually fixes it.](https://www.blueprintedmarketing.com/strategy/google-lsa-audit-for-contractors)
- [Google Business Profile: how a fractional CMO diagnoses it.](https://www.blueprintedmarketing.com/strategy/google-business-profile-audit-for-contractors)
- [The contractor marketing scoreboard a fractional CMO runs every Monday.](https://www.blueprintedmarketing.com/strategy/contractor-marketing-scoreboard)
- [Why are my contractor leads not converting?](https://www.blueprintedmarketing.com/strategy/why-contractor-leads-not-converting)
- [Why is my contractor marketing not working?](https://www.blueprintedmarketing.com/strategy/why-contractor-marketing-not-working)
- [Why am I spending more on ads but getting worse leads?](https://www.blueprintedmarketing.com/strategy/contractor-ads-not-working)
- [Why is my HVAC company invisible online?](https://www.blueprintedmarketing.com/strategy/hvac-company-not-showing-up-on-google)
- [Why do I keep getting price shoppers?](https://www.blueprintedmarketing.com/strategy/contractor-getting-price-shoppers)
- [HVAC marketing strategy: what actually works in 2026.](https://www.blueprintedmarketing.com/strategy/hvac-marketing-strategy)
- [Plumbing marketing strategy: emergency demand, repeat work, and the channels that earn.](https://www.blueprintedmarketing.com/strategy/plumbing-marketing-strategy)
- [Roofing marketing strategy: storm seasons, retail vs. insurance, and the rhythm that wins.](https://www.blueprintedmarketing.com/strategy/roofing-marketing-strategy)
- [Electrical contractor marketing: service vs. project, EV chargers, panel upgrades.](https://www.blueprintedmarketing.com/strategy/electrical-contractor-marketing-strategy)
- [Home services marketing strategy: the cross-trade playbook.](https://www.blueprintedmarketing.com/strategy/home-services-marketing-strategy)
- [Fractional CMO for contractors who need marketing leadership, not more guesswork.](https://www.blueprintedmarketing.com/strategy/fractional-cmo-for-contractors)

## Field notes & AEO articles
- [Local SEO for contractors: what actually matters now.](https://www.blueprintedmarketing.com/blog/local-seo-for-contractors): What changed in 2026, what didn't, and where to spend your next 90 days.
- [What does a Fractional CMO do for a contractor?](https://www.blueprintedmarketing.com/blog/fractional-cmo-what-does): A clean breakdown of the role for home service operators considering one — what they own, what they don't, and how to tell if you're ready.
- [When should a contractor hire a Fractional CMO?](https://www.blueprintedmarketing.com/blog/when-hire-fractional-cmo): Four signals that say it's time. One that says wait. No fluff.
- [Fractional CMO vs. marketing agency for contractors.](https://www.blueprintedmarketing.com/blog/fractional-cmo-vs-agency): Two different jobs. Pay for the wrong one and you waste 12 months. Here's the clean comparison.
- [Do contractors need a marketing agency or a strategy?](https://www.blueprintedmarketing.com/blog/strategy-vs-agency): If the strategy's missing, no agency can fix it. The reverse isn't always true.
- [What is a contractor marketing audit?](https://www.blueprintedmarketing.com/blog/what-is-marketing-audit): An honest audit is a diagnostic. A dishonest audit is a sales pitch in a lab coat. Here's the difference.
- [What should be included in a contractor marketing audit?](https://www.blueprintedmarketing.com/blog/marketing-audit-checklist): Seven zones. Anything less is a sales pitch.
- [How to know if your contractor marketing is leaking money.](https://www.blueprintedmarketing.com/blog/marketing-leaks): Five signals. If you see two, you have a leak. If you see four, you have a system problem.
- [The 5 marketing leaks that kill contractor growth.](https://www.blueprintedmarketing.com/blog/five-marketing-leaks): Five leaks we find on most teardowns. The order matters.
- [Why your contractor business is not showing up on Google.](https://www.blueprintedmarketing.com/blog/not-showing-up-google): Six things have to work together. Most contractors have three.
- [Google Business Profile audit for contractors: what to check first.](https://www.blueprintedmarketing.com/blog/gbp-audit-checklist): Twelve checks any owner can run today. Most profiles fail at least four.
- [Why reviews matter more than rankings for contractors.](https://www.blueprintedmarketing.com/blog/reviews-vs-rankings): Rank #2 with 200 reviews and you'll outbook rank #1 with 30. Here's why.
- [Why Google LSA leads are bad for some contractors.](https://www.blueprintedmarketing.com/blog/bad-lsa-leads): Three structural causes. Two of them are inside your business.
- [Google LSA audit: what contractors should check before spending more.](https://www.blueprintedmarketing.com/blog/lsa-audit-checklist): Six zones. Skip the audit, you scale a leak.
- [Google Ads vs. Google LSA for contractors.](https://www.blueprintedmarketing.com/blog/google-ads-vs-lsa): Different auction, different intent, different math. Here's how to allocate.
- [Why more ad spend does not fix bad contractor marketing.](https://www.blueprintedmarketing.com/blog/more-ad-spend): More spend doesn't fix it. It runs more leads through the same broken funnel, faster.
- [What is a contractor marketing scoreboard?](https://www.blueprintedmarketing.com/blog/what-is-scoreboard): Four numbers. One page. Every Monday. Here's the breakdown.
- [The four marketing decisions every contractor should make weekly.](https://www.blueprintedmarketing.com/blog/four-decisions): Scale. Fix. Cut. Investigate. Nothing else.
- [How contractors should track lead sources.](https://www.blueprintedmarketing.com/blog/track-lead-sources): You don't need a new platform. You need attribution rules and discipline.
- [How to know what marketing to scale, fix, cut, or investigate.](https://www.blueprintedmarketing.com/blog/marketing-roi): The decision rule behind every Blueprinted weekly review.
- [How to know what marketing to scale, fix, cut, or investigate.](https://www.blueprintedmarketing.com/blog/article-marketing-roi): The decision rule behind every Blueprinted weekly review.
- [Google Business Profile audit for contractors: what to check first.](https://www.blueprintedmarketing.com/blog/article-gbp-audit-checklist): Twelve checks any owner can run today. Most profiles fail at least four.
- [What does a Fractional CMO do for a contractor?](https://www.blueprintedmarketing.com/blog/article-fractional-cmo-what-does): A clean breakdown of the role for home service operators considering one — what they own, what they don't, and how to tell if you're ready.
- [When should a contractor hire a Fractional CMO?](https://www.blueprintedmarketing.com/blog/article-when-hire-fractional-cmo): Four signals that say it's time. One that says wait. No fluff.
- [Fractional CMO vs. marketing agency for contractors.](https://www.blueprintedmarketing.com/blog/article-fractional-cmo-vs-agency): Two different jobs. Pay for the wrong one and you waste 12 months. Here's the clean comparison.
- [Do contractors need a marketing agency or a strategy?](https://www.blueprintedmarketing.com/blog/article-strategy-vs-agency): If the strategy's missing, no agency can fix it. The reverse isn't always true.
- [What is a contractor marketing audit?](https://www.blueprintedmarketing.com/blog/article-what-is-marketing-audit): An honest audit is a diagnostic. A dishonest audit is a sales pitch in a lab coat. Here's the difference.
- [What should be included in a contractor marketing audit?](https://www.blueprintedmarketing.com/blog/article-marketing-audit-checklist): Seven zones. Anything less is a sales pitch.
- [How to know if your contractor marketing is leaking money.](https://www.blueprintedmarketing.com/blog/article-marketing-leaks): Five signals. If you see two, you have a leak. If you see four, you have a system problem.
- [The 5 marketing leaks that kill contractor growth.](https://www.blueprintedmarketing.com/blog/article-five-marketing-leaks): Five leaks we find on most teardowns. The order matters.
- [Why your contractor business is not showing up on Google.](https://www.blueprintedmarketing.com/blog/article-not-showing-up-google): Six things have to work together. Most contractors have three.
- [Local SEO for contractors: what actually matters now.](https://www.blueprintedmarketing.com/blog/article-local-seo-for-contractors): What changed in 2026, what didn't, and where to spend your next 90 days.
- [Why reviews matter more than rankings for contractors.](https://www.blueprintedmarketing.com/blog/article-reviews-vs-rankings): Rank #2 with 200 reviews and you'll outbook rank #1 with 30. Here's why.
- [Why Google LSA leads are bad for some contractors.](https://www.blueprintedmarketing.com/blog/article-bad-lsa-leads): Three structural causes. Two of them are inside your business.
- [Google LSA audit: what contractors should check before spending more.](https://www.blueprintedmarketing.com/blog/article-lsa-audit-checklist): Six zones. Skip the audit, you scale a leak.
- [Google Ads vs. Google LSA for contractors.](https://www.blueprintedmarketing.com/blog/article-google-ads-vs-lsa): Different auction, different intent, different math. Here's how to allocate.
- [Why more ad spend does not fix bad contractor marketing.](https://www.blueprintedmarketing.com/blog/article-more-ad-spend): More spend doesn't fix it. It runs more leads through the same broken funnel, faster.
- [What is a contractor marketing scoreboard?](https://www.blueprintedmarketing.com/blog/article-what-is-scoreboard): Four numbers. One page. Every Monday. Here's the breakdown.
- [The four marketing decisions every contractor should make weekly.](https://www.blueprintedmarketing.com/blog/article-four-decisions): Scale. Fix. Cut. Investigate. Nothing else.
- [How contractors should track lead sources.](https://www.blueprintedmarketing.com/blog/article-track-lead-sources): You don't need a new platform. You need attribution rules and discipline.
- [How to Own Your HVAC Market](https://www.blueprintedmarketing.com/blog/how-to-own-your-hvac-market)

## Optional
- [Full text mirror](https://www.blueprintedmarketing.com/api/llms-full.txt): Plain-text body of every page (for AI ingestion)
- [Raw HTML mirror](https://www.blueprintedmarketing.com/api/raw/): Server-rendered HTML version of any page (append the path, e.g. /api/raw/blog/<slug>)
- [Sitemap](https://www.blueprintedmarketing.com/api/sitemap.xml): XML sitemap
- [RSS](https://www.blueprintedmarketing.com/api/rss.xml): RSS feed of Field Notes