The Marketing Blueprint · $7,500

The paid diagnostic.

A fixed-scope, 2–4 week teardown across seven zones — your scoreboard built, the leak math done, and a 90-day execution roadmap with owners on every line. Every retainer engagement starts here. If a CMO seat isn't the right next move, you walk with the plan.

—7-zone teardown: acquisition, conversion, retention, attribution, vendors, CSR, follow-up
—Cost-per-booked-job math by channel
—One-page scoreboard built in your stack
—90-day execution roadmap with named owners
—A clear recommendation on which retainer tier (if any) fits — no pitch

Who this is for

The Marketing Blueprint is a paid diagnostic for contractors doing $1M+ in annual revenue who are spending real money on marketing and can't trace it to booked jobs. If you're under $1M, start with the 5-Point Leak Audit PDF and the community instead.

Marketing Blueprint Application

Tell me about the business.

This is the application — not a contact form. I qualify every Blueprint request personally so we both know there's a real fit before you pay a cent. The more context here, the sharper the diagnosis on day one.

About You

First & last name *

Company name *

Email *

Phone *

Website *

City & state *

What kind of business do you run? *

Business Stage

Current annual revenue *

Are you still doing field work, or running the business? *

Your Marketing Right Now

Monthly marketing spend (all in) *

Where are your leads coming from? *Check everything that applies

Can you trace marketing spend to actual booked revenue? *

The Real Problem

This section matters most. Owners who can clearly describe what's broken get the most out of a strategy conversation. Be direct.

What's the biggest marketing problem you need solved right now? *"More leads" isn't enough — what's actually happening?

Which of these best describes your situation? *

What have you already tried that didn't work? *

Fit & Investment

Who currently owns marketing in your business? *

Are you looking for someone to execute tasks, or lead the whole marketing plan? *

What level of investment are you prepared to make to fix this properly? *This determines whether we're the right fit — be honest.

How soon are you looking to make a decision? *

Final Word

Why do you think Blueprinted Marketing is the right fit right now? *What made you apply today vs. 3 months ago?

Anything else I should know before we talk? *

I review every application personally. If it's a strong fit, you'll hear from me directly with next steps. If it's not the right match, I'll still point you in the right direction.

Why this works

The Audit Looks For The Leak Behind The Symptom

Most owners come in with a symptom.

"My leads are bad." "My ads are not working." "My Google profile is not showing up." "My vendor says the numbers look good, but I am not seeing it." "We are getting calls, but revenue does not match."

The audit goes deeper. It looks at the full path from visibility to booked revenue:

Can the right customer find you?
Do they see enough proof to trust you?
Is the offer clear?
Is the call or booking process easy?
Are leads being tracked correctly?
Are booked jobs tied back to source?
Are vendors accountable to the same scoreboard?
Does the owner know what to scale, fix, cut, or investigate?

That is the job of the audit. Not to sell another tactic. To find the real constraint.

Composite Example

$3M HVAC Contractor: Three Vendors, No Owner

The situation: Spend was up year over year. An LSA vendor, a paid-search agency, and a web/SEO shop each sent a monthly report. Nobody could say which channel was actually producing booked revenue, and the owner was still the final word on every marketing decision — at midnight.
The diagnosis: The leak wasn't in the ads. It was attribution blindness, an unscripted CSR process, and zero vendor accountability. More spend would have made the leak more expensive, not smaller.
The work: A one-page scoreboard tied every dollar to booked jobs by source. The CSR process got scripted and reviewed weekly. Each vendor got a brief, a number, and a standing accountability check-in — run by the CMO, not the owner.
The shift: The business moved from tipping vendors and hoping to running marketing from one plan, with one person accountable for the result and a number the owner could read in fifteen minutes on Monday.
The lesson: Most contractors don't need more marketing activity. They need someone to find the leak, own the plan, and hold the people they already pay to it.