Four pillars. One sequence. One scoreboard. One leader on the hook. Every paid engagement runs this system — starting with the Marketing Blueprint and laddering into a Strategic Advisor or Fractional CMO seat. Under $1M, start with the community instead.
Find the truth before you spend a dollar. Revenue band assessment, marketing audit, capacity review, constraint map.
One page. Channel allocation, offer positioning, 90-day execution order, owner of every line item. If it doesn’t fit on a page, it’s not a plan.
I brief your team, vendors, and AI tools, set the standard, and hold each line accountable. The lead engine, booking protocol, conversion system, retention loop, and scoreboard get built — by the people you already pay, working from one plan.
Weekly KPI review, quarterly strategic sprints, vendor accountability, team coordination. The marketing meeting you stop having to run.
Fix the leaks before you add the traffic. The right tactic at the wrong stage burns cash and confidence at the same time.
A paid, fixed-scope diagnostic and 90-day plan, delivered in 2–4 weeks. The 7-zone teardown, the leak math, the scoreboard built in your stack, and a clear recommendation on which retainer tier fits. Every retainer engagement starts here — I'm paid to diagnose before I'm asked to lead.
For $1M–$5M operators with multiple marketing vendors in motion who need a North Star, not another hand on the wheel. I set the strategy and review the scoreboard monthly; your owner or office manager runs execution. Two strategy calls per month plus Slack/email access for the leadership team. 6–12 month minimum.
The sweet spot. $5M–$10M is where a serious fractional CMO engagement pays for itself clearly — the strategic leadership a $150K–$250K+ full-time CMO brings, at a fraction of the headcount cost. I hold the marketing seat on your leadership team: weekly meetings, direction for every agency, hiring and budget ownership, and one Quarterly Strategic Sprint every 90 days. 6–12 month minimum, scales with company size.
See what's included in each engagement, and how pricing works →
The role is leadership and strategy. Technical implementation — SEO updates, ad management, web development, posting, copywriting, design — is your team's or your vendors' work. If the LSA is broken, I identify it, brief whoever runs it, and hold them accountable to a number. I don't log in and change the bid. That's not the seat.
The first win is usually not a dramatic marketing breakthrough. It is clarity.
The owner can finally see: where leads are coming from, which channels are creating booked jobs, where follow-up is breaking, where reviews are helping or hurting trust, which vendor activity matters, and what needs to happen next.
That clarity creates better decisions. Better decisions create better execution. Better execution creates better marketing.
That is the Blueprinted sequence.
A $600K contractor does not have the same marketing problem as a $4M contractor. That is why Blueprinted Marketing uses revenue bands.
Same category. Different constraint. The band tells us where to look first.
A fixed-scope $7,500 diagnostic delivered in 2–4 weeks: a 7-zone teardown, your scoreboard built, the leak math done, and a 90-day execution roadmap. Every retainer engagement starts here.