Sam Conley is the founder of Blueprinted Marketing. Background in marketing operations and growth for home service brands. Works primarily with HVAC, plumbing, roofing, and electrical contractors doing $2M+ as a Fractional CMO; serves $750K–$2M contractors through audit, assessment, and strategy work.
I'm Sam. I run Blueprinted Marketing. I've spent the last decade inside marketing teams, agencies, and operator seats — most of it in or adjacent to the home services industry.
The core engagement is built for one kind of business: HVAC, plumbing, roofing, and electrical contractors doing $2M+ in annual revenue, owned by an operator who's outgrown owner-led marketing and needs one accountable leader for the plan, the scoreboard, and the vendors. For contractors $750K–$2M, I help through diagnostic audits, assessments, and 90-day strategy roadmaps — the work that builds the foundation a CMO engagement later runs on.
This engagement installs the decision system most contractor teams are missing: one strategy, one scoreboard, one owner for marketing decisions. I take three to five clients at a time. Every engagement is hands-on. I'm in the calls, in the dashboards, and on the hook for the number we agree to move.
Book a Strategy Call if you want to see if it's a fit.