The contractor marketing scoreboard is a one-page weekly view of the four numbers that decide every marketing move: spend, booked revenue, cost-per-booked-job, and channel direction.
It replaces multi-tab agency dashboards. By coffee number two on Monday, you know exactly what to scale, fix, cut, or investigate.
If you can't see it, you can't lead it
Most contractors at $1M+ have three dashboards: the one the agency sends, the one the CRM produces, and the one in the owner's head. None of them agree. None of them tell the owner what to do on Monday.
You don't need a better dashboard. You need a scoreboard — four numbers on one page that force a decision.
You probably need a scoreboard if…
You probably need this if…
- You have two or more lead sources and can't compare their cost-per-booked-job
- Your weekly marketing review takes more than 30 minutes — or doesn't happen
- You make marketing decisions on lead count, not booked revenue
- Your team can't tell you which channel they're allowed to scale this week
- You ask the same questions in every monthly call and get different answers
Is your reporting making decisions easier — or harder?
Five honest checks.
The four numbers
Spend
Every dollar out across every channel — including retainers, not just media.
Booked revenue
Closed work, attributed to source. Not lead count. Booked dollars.
Cost per booked job, by source
The number nobody calculates and everybody needs.
Direction
For each channel: scale, fix, cut, or investigate. One word. One owner. One next step.
That's the page. Not 47 charts. Read the longer breakdown →
What the scoreboard install includes
- Page1-page Monday-morning scoreboard
- WiringCRM + ads + GBP data plumbing
- MathSource-of-truth attribution rules
- Cadence15-minute weekly review framework
- DecisionsScale / fix / cut / investigate rule set
- TrainingOperator + team rollout sessions
Scoreboard vs. dashboard
A dashboard reports. A scoreboard decides. The dashboard is the data layer; the scoreboard is the decision layer. You need both — most contractors have only the first.
What is a contractor marketing scoreboard?
A one-page weekly summary of spend, booked revenue, cost-per-booked-job, and a direction call (scale / fix / cut / investigate) for every channel. Full breakdown →
How is it different from a dashboard?
A dashboard shows numbers. A scoreboard makes decisions. Read the four-decision rule →
How do contractors track lead sources properly?
You don't need a new platform — you need attribution rules. Minimum viable tracking stack →
How long does scoreboard install take?
2 weeks. Most operators run it weekly themselves after week three.
Will it work with my CRM?
If your CRM has a lead source field and an outcome field, yes. ServiceTitan, Housecall Pro, Jobber, Service Fusion — all fine.
