Roofing has three demand types: retail replacement, insurance / storm, and repair. Most roofers run all three through one channel mix and the math never adds up. Here's the rhythm that wins each one.
Retail buyers care about warranty, finance, and crew quality. Storm buyers care about insurance navigation and speed. Repair buyers care about scheduling. The same Google Ads campaign can't serve all three without burning money.
Local SEO + GBP + financing-led offers. The compounding channel.
Pre-built landing pages, paid media on standby, neighborhood canvass. Triggered, not always-on.
Cheap leads that feed retail later. Most roofers waste them.
The trust channel that decouples you from storm dependency.
Separate the three demand types in your CRM. Then the channel mix, then the offers. Most roofers try to fix the channel before separating the demand and waste the next quarter.