If the owner can't see what's working, every marketing decision is a guess. The scoreboard is four numbers on one page that turn Monday morning into a decision, not a debate. Built inside the Marketing Blueprint; run weekly inside every retainer.
Most contractors at $1M+ have three dashboards: the one the agency sends, the one the CRM produces, and the one in the owner's head. None of them agree. None of them tell the owner what to do on Monday.
You don't need a better dashboard. You need a scoreboard — four numbers on one page that force a decision.
Every dollar out across every channel — including retainers, not just media.
Closed work, attributed to source. Not lead count. Booked dollars.
The number nobody calculates and everybody needs.
For each channel: scale, fix, cut, or investigate. One word. One owner. One next step.
That's the page. Not 47 charts. Read the longer breakdown →
A dashboard reports. A scoreboard decides. The dashboard is the data layer; the scoreboard is the decision layer. You need both — most contractors have only the first.