Strategic leadership for contractors who are tired of managing unproven agencies. Here's what I look at across your business during the Marketing Blueprint — seven zones, traced from every dollar in to every booked job out — and how those findings become your 90-day marketing plan.
Most contractor "audits" are pre-sales documents. The agency runs a checklist and concludes you need… whatever the agency sells. That's not a look inside your business. That's a quote in a lab coat.
A real look inside your marketing goes end to end: what's coming in, where it dies, and which channel is actually profitable after you account for booked revenue — not lead count. Half the time, the "broken channel" isn't broken. The CSR script is. Or speed-to-lead is. Or the booking page is. You won't know until somebody's inside your actual numbers, not the reports the vendors hand you.
Seven zones, using your real data — your CRM, your ad accounts, your phone call records, your Google Business Profile.
Each source gets a profitability number. Not lead count — booked revenue minus spend.
From phone-rings to first-human-contact. Most contractors are 4×–10× too slow.
Recorded calls, scripted moments, conversion rates by CSR. The cheapest 20% lift in the building.
Website, GBP, LSA, forms, scheduling. Every place a buyer can quietly leave.
Source-of-truth math. If two systems disagree, one of them is wrong.
Repeat work, referrals, review velocity. The cheapest channel that doesn't have ad spend.
Who's on the hook for what number, and what happens when it slips.
The Marketing Blueprint is your 90-day plan. The Fractional CMO engagement is where I sit on your leadership team month after month, run the plan, direct your team and vendors, and own the number. Every retainer starts with the Blueprint because you can't run a plan that hasn't been built yet. Whether you keep me on after the Blueprint is a conversation, not a foregone conclusion.